SFBA Cornerstones

There are three main workstreams which will deliver different support activities for the Sustainable Freight Buyers Alliance (SFBA).

1. Streamlining Scalable Solutions

The Challenge

Freight logistics buyers find it difficult to identify relevant solutions and action initiatives to reduce freight logistics carbon emissions.

The Approach

SFBA will be mapping relevant initiatives of different programs and companies, aiming to identify coverage, touchpoints and synergies between them. This map will help companies to make sense of all the different opportunities to reduce carbon emissions in a structured way that is relevant to them and underpins the solutions that SFBA offers.

The Solutions

The Solution Pathways matrix to ‘navigate’ the map and help companies zoom in on the most appropriate action initiatives for the needs of their business as well as provide an indication of what the potential benefits of each solution could be in terms of carbon emissions. We are basing this tool on the LEFV decision making matrix, which has already been proven successful. In addition to this, SFBA is also developing Net-Zero procurement principles and will be offering webinars and workshops to guide companies in how to apply these. We will be using existing support tools as a base; like the Smart Freight Procurement Questionnaire and work that has been promoted by Clean Cargo, related to sustainable procurement.

2. Catalyzing Concrete Collaboration

The Challenge

Individual efforts of freight logistics buyers have a limited impact, and they find it difficult to find detect and connect with implementation partners to scale these up.


The Approach

SFBA brings companies, (Shippers, Carriers and logistics service providers)
and also relevant freight sustainability initiatives together in one place to help them identify where common interests lie and where opportunities for collaboration and/or sustainable procurement exist.

The Solutions

SFBA provides a common Collaboration Platform for members to find partners that are facing the same challenges and/or are able to offer solutions for these challenges. This online environment is complemented by networking events exclusively for SFBA members such as SFC's annual freight event (the first is to be organized in May 2022).

3. Demonstrating Tangible Progress

The Challenge

Currently there is very little or no alignment on a standard way of demonstrating progress toward freight emissions reductions. Companies and programs often use different reporting approaches, which makes it difficult to assess the impact achieved or the plans set for the future.


The Approach

With GLEC and the GLEC Framework, Smart Freight Centre is a trusted expert when it come to freight emissions calculations. With SFBA, we will bring that to the next level. SFBA will enable companies and their partners to frame initiatives, set meaningful targets, measure performance and showcase findings with other members in order to facilitate the scaling up and broader uptake of actions to reduce freight logistics carbon emissions.


The Solutions

SFBA has developed a reporting mechanism that enables companies to create their own project-specific emissions tracker. The initiatives emissions tracker enables (collaborating) member companies to frame projects, set targets, measure performance and share findings with other SFBA members in order to demonstrate project efficacy and facilitate sharing of successful concepts and ideas. This will also serve as a track record of company activities to reduce freight logistics related carbon emissions. Additionally, SFBA will be developing a recognition scheme to inspire participants and demonstrate progress made by companies and initiatives.
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